Clik here to view.
5 mistakes Dove missed – does your newsletter make the same errors?
Dove sent their email newsletter to me late last week. It looked pretty, but on closer inspection, I saw that the email made 5 errors that are each easy to make and easy to avoid. These include...
View ArticleClik here to view.
This email campaign made me scratch my head
It’s great to dissect retail email marketing campaigns to look for ideas. In past Jericho blog posts I’ve called it spying . Because I’m an online shopper, I received this targeted campaign from...
View ArticleClik here to view.
Put Another Login on the Fire
Had an email sent through yesterday from my friend bwagy who’d been frustrated by a newsletter he couldn’t unsubscribe from. The email, from a legitimate well-known marketing company, didn’t have an...
View ArticleClik here to view.
QR Codes in Email Marketing
With the rise in smartphones, QR codes have suddenly become very prevalent in marketing. Are you already using QR codes in your email campaigns? Or maybe you’re asking, what’s a QR code?… (n.b. be...
View ArticleClik here to view.
How long is too long?
‘If you can’t write your idea on the back of my calling card, you don’t have a clear idea.’ ~David Belasco How long is too long for an email campaign? Well the short answer definitely is ’It depends’....
View ArticleClik here to view.
The Importance of Testing Part #1
We at Jericho subscribe to many different emails to stay in the loop with design and content and keep an eye on things. And lately we have received a few emails that have come into our inboxes that...
View ArticleClik here to view.
Not Comic Sans!
We all know it is the content that counts, but unfortunately, people form a first impression in less than 3 seconds, based entirely on superficial appearance and presentation. And just as the power of...
View ArticleClik here to view.
Great deal… or not…
Today we have received a lovely email from Anytime Fitness with a great deal. However we couldn’t really identify said deal from their email… Some of our staff go to this gym and they are great, and...
View ArticleClik here to view.
Jericho’s deadly email sins
Jericho’s Deadly Email Sins We often talk about all the good things you can do with email marketing in this blog, however we don’t often mention all the things that can go wrong with email marketing....
View ArticleClik here to view.
Extreme Makeovers – Email Marketing Edition
When the DMA and the EEC sent an email to talk about their upcoming conference this morning we were a little taken aback with what we received. We might be all the way down here in New Zealand but...
View ArticleClik here to view.
How to be really bad at email marketing
How hard is email marketing really? I mean, you get a list of people, take a blank email and load it up with pictures and words about your products and services, link to your website and send the email...
View Article
